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“EVERYTHING MUST GO!” invites us to contemplate the processes of loss, grief, and acceptance in a playful way, while acknowledging the duality these feelings hold for the impermanence and celebration of living.

Utilising the playfulness of materials and adopting the language and visual cues of old-fashioned billboards - with their promises of utopian destinations ahead and urgent messages of hopefulness - the billboard underscores the universally shared nature of these experiences, and suggest opportunities for agency within them.

Influenced by a nostalgia for signage observed from the backseat of the car in childhood, the appropriation of the retail slogan “Everything Must Go!” invites participants to engage in a shared, temporal contemplation of our own impermanence, on the value that this places on the present, and on our collective experiences in oscillating between loss and acceptance.

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"Everything Must Go!"  project

was made possible by support and funding of the Under 15k Creative Development Grant provided by the DLGSC WA